On October 15, “Brand Summit at the 70th Anniversary of the Founding of New China” jointly organized by CCTV Great Power Brand and China Advertising Association was held in China National Convention Center to promote the great rise of Chinese brands. Leaders such as president of China Advertising Association Zhang Guohua, full-time deputy secretary of CCTV Advertisement Management Center Chen Rongyong, senior professor of Communication University of China Huang Shengmin and president of China Advertising Association Yang Hanping attended the summit.
70 Chinese brands with the great social contributions gathered in the summit, displayed their advantages and promoted economic growth by brand power. Liby Group won the honor “70 brands at the 70th Anniversary of the Founding of New China” and chairman of Kaisheng Holdings and chairman of Liby Group Chen Kaixuan attended the activity and received an exclusive interview by the sponsor Great Power Brand.
When asked “What is the biggest challenge of brand development and what are key factors” in the interview, the chairman said: “The challenge of brand development is how to read what consumers think and build heart-to-heart link with consumers. Key factors are to think in consumers’ shoes and help them solve ‘pain spots’. We also should enhance consumer experience and provide consumers with high-quality and high value-added products and services.”
Chairman Chen Kaixuan received the award on the stage
In the summit, chairman Chen Kaixuan received the cup and delivered an acceptance speech on the stage in the link “Endure great hardships in pioneer work and you will make great achievements” as the first guests, saying: “Thank the sponsor Great Power Brand and all sectors of society for your trust and support in the past 25 years. I feel very honored to receive this award and we will see our role as serving the country through industry and satisfy consumer need for a beautiful life. Liby gives you a green and healthy home.”
Chairman Chen Kaixuan (the left fourth) delivered an acceptance speed
The honor “0 brands at the 70th Anniversary of the Founding of New China” represented high affirmation of CCTV Great Power Brand for Liby Group’s achievements in the past 25 years. Facing the future, Liby Group will stay true to the mission, forge ahead, closely follow consumer market trends, comply with consumption upgrading, devote to building brands, which win consumer confidence and usher in a green and healthy life concept, and serve the country through industry!